Do you know the answer to this question? Discovering “why” is critical to so many areas of our business and our lives.
We all walk through life hearing about what we should do to improve. Still, most of us struggle with changing our behavior.
Over the years, I have coached thousands of people in one-on-one or group sessions. Most of these coaching conversations revolved around the topic of improvement — quality of life, business results, health, relationships, team performance. People typically hire a coach because they believe they will have a better chance of making the necessary changes with a coach on their team.
And of course, I agree!
The problem is that almost all of these improved results require improved behaviors, and behavior is not easily changed. If we want to change our behavior, we must change our thinking. And to change our thinking, we must be able to clearly define “why.”




