The Power of a Simple Business Plan

Hand WritingToday, I’d like to share with you a straight­for­ward approach to build­ing an effec­tive Busi­ness Plan that you can use and adjust through­out the year ahead.  My team and I have coached thou­sands through this process, and we have repeat­edly seen how this type of plan has led to improved clar­ity and results for those who build it and fol­low it.

The power of this Busi­ness Plan is that it is very spe­cific and per­sonal.  It is not meant to replace a larger cor­po­rate plan.  It answers the fol­low­ing three crit­i­cal ques­tions for you on a sin­gle piece of paper:

  1. What are my mea­sur­able goals for the year? 
  2. What do I need to do each day to reach those goals? 
  3. What improve­ments do I need to make in the year ahead? 

Part One:  Outcomes

What goals are you aim­ing for in the year ahead that are spe­cific and mea­sur­able?  These are your desired out­comes.  You should be able to assign a spe­cific num­ber to each out­come.  Your desired out­come could be the num­ber of peo­ple served, units built, or units sold.  It could be a tar­get for rev­enue, net income, mar­ket share, ROI, or cus­tomer sat­is­fac­tion rat­ings.  The clearer you are on your num­bers, the eas­ier it is to iden­tify the behav­iors and projects that will be required to achieve those outcomes.

Master DisciplinesPart Two:  The Dis­ci­plines of a Champion

What non-negotiable dis­ci­plines or behav­iors will you repeat over and over in order to have the high­est prob­a­bil­ity of reach­ing your desired out­comes?  Iden­tify three to six dis­ci­plines that you will repeat daily or weekly, regard­less of how you feel.  Exam­ples might include send­ing five hand­writ­ten notes each day, con­duct­ing weekly finan­cial reviews, mak­ing ten sales calls per day, hold­ing weekly coach­ing ses­sions with your direct reports, walk­ing the floor daily, or spend­ing eight hours per week behind the cus­tomer counter.  The Dis­ci­plines of a Cham­pion are very spe­cific.  They should be so clear that you can sched­ule them as appoint­ments in your calendar.

 

Part Three:  Improvements

What three to five spe­cific, one-time projects will you work on in the year ahead that will help you to do your job with more suc­cess?  These are your improve­ments, and they dif­fer from dis­ci­plines in that they have a finite point of com­ple­tion.  List them out in order of pri­or­ity and assign a tar­get com­ple­tion date for each of them.  Exam­ples of improve­ments could be updat­ing your data­base by March 1, rolling out your new cus­tomer ser­vice plan by May 15, or hir­ing two new sales rep­re­sen­ta­tives by August 1st.  Once you have clar­ity on each of these projects and how they fit into the over­all plan, you can sched­ule the needed ON Time (or project time) in order for you to com­plete your improvements.

So there you have it:  a sim­ple and per­sonal Busi­ness Plan that has the power to cause your behav­iors and results to improve.  If you review it fre­quently, you will remain focused in the year ahead.

You are wel­come to con­tact our coach­ing com­pany, Build­ing Cham­pi­ons, to receive this tool from us as a year-end gift. 

May you find clar­ity about your plans for 2010,

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(14 Responses to “The Power of a Simple Business Plan”)

  1. I long the ele­gant sim­plic­ity of this tool Genius!

  2. Bill Bliss says:

    Nice job. Sim­ple, yet effec­tive. I am sure this for­mat has helped and can help thou­sands of peo­ple, regard­less of their posi­tion or level in any kind of orga­ni­za­tion. Thanks Daniel.

    • Daniel says:

      Thank you Bill. This tool has helped thou­sands of pro­fes­sion­als rang­ing from CEO’s to Sales Professionals.

  3. Jeff says:

    Thanks Daniel. This is very help­ful. You’ve made this very straight­for­ward and easy to under­stand and imple­ment from the top to the bot­tom of my organization.

    • Daniel Harkavy says:

      You are wel­come Jeff. It is a straight for­ward approach that has helped many in var­ied posi­tions and companies. 

      To a great 2010!

      Daniel

  4. Thanks Danny,
    Clear and straight forward.

    Greg Gutier­rez
    Zen and the Art of Surfing

  5. […] came across a sim­ple one page busi­ness plan from Daniel Harkavy recently, and thought I’d put it to the test.  The plan is described in […]

  6. Deepak Pandhi says:

    Hello Daniel,

    I went through “Becom­ing a Coach­ing Leader” recently and have now pro­cured 3 more copies for my peers from the local book store at Gur­gaon, India where I reside and work. 

    Really a plea­sure to read up on the ele­ments of the “Core Four.” Your artic­u­la­tion of the “one page Busi­ness Plan” is quite amaz­ing. Also it is great to read up on your posts. One feels inspired !

    Thanks,

    Deepak

    • Daniel Harkavy says:

      Hello Deepak,

      I am so sorry for such a slow reply! I don’t know how I missed your com­ment but wanted to say thank you for your sup­port and for your won­der­ful com­ments! I trust all is well.

  7. […] I use a One Page Busi­ness Plan to man­age my staff, my sales team, and help me be a con­tribut­ing mem­ber of our man­age­ment team at Pru­den­tial. My one page plan out­lines my goals for the quar­ter, the activ­i­ties that I must do on a reg­u­lar basis to help me reach those goals, and the improve­ment projects I’m work­ing on dur­ing the quar­ter. I love the one page plan because it sum­ma­rizes every­thing that I striv­ing for and need to do and is easy to read and ref­er­ence. There are so many choices on how to spend our pre­cious time each day. Hav­ing the one page plan helps me make the right deci­sions and stay focused on the high-payoff activ­i­ties that ensure me the high­est prob­a­bil­ity of suc­cess. A great blog post for cre­at­ing your own one page plan can be found on Daniel Harkavy’s blog, click here. […]

  8. Nikki Prinz says:

    Assess­ing the money flow is another essen­tial ele­ment within the orga­ni­za­tion tech­nique for­mat, so as to sus­tain a reg­u­lar cash flow to meet the impor­tant cap­i­tal needs. Prob­a­bil­ity of mon­e­tary cri­sis and also the ways of cri­sis man­age­ment must be men­tioned in the struc­ture. The com­pany tech­nique should con­sist from the adver­tis­ing plans and tech­nique lead­ing to the expan­sion in the company.

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